Pet Food Processing
01
Rapid growth in market size
With the increase in the number of pets and people's attention to the quality of life of pets, the demand for pet food continues to grow, and the market size is increasing year by year, showing a good development trend.
02
Rich variety of products
From traditional dry food to wet food, freeze-dried food, snacks, etc., the category of pet food is becoming more and more abundant, which can meet the taste and nutritional needs of different pets. At the same time, functional food for specific disease prevention or health management has emerged.
03
Focus on nutrition and quality
As consumers pay more attention to pet health, the quality requirements of pet food are getting higher and higher. Enterprises continue to innovate in processing technology, emphasizing natural ingredients, no grains, high protein, low fat, etc. to meet the nutritional needs of pets.
Our Advantages
Industry pain points
Serious homogenization of products
Domestic manufacturers are mostly concentrated in the low-end market, product homogeneity is serious, lack of functional, differentiated products, resulting in enterprises struggling in the price war, profit margins are seriously compressed, it is difficult to establish their own core competitiveness.
Quality and safety hazards
Some raw material suppliers originally served in the field of livestock and poultry feed, and there is a gap between their hygiene standards and pet food demand, resulting in uneven quality of raw materials. At the same time, the production process of some enterprises is not up to standard or the nutritional ratio is unbalanced, which may endanger the health of pets and affect consumers' trust in products.
Solution
Solution
Increase R & D investment
Enterprises should pay attention to product innovation, increase R & D investment, and develop products with unique selling points and competitive advantages, such as functional foods for different pet breeds, ages, and health conditions, to meet the diverse needs of consumers and improve product differentiation.
strict quality control
Establish a sound quality control system, strengthen the monitoring and management of the production process, and strictly implement relevant quality standards and regulations. At the same time, establish a product traceability system to realize the whole process of traceability from raw material procurement to product sales to ensure product quality and safety.
Expand diversified channels
Actively expand diversified sales channels. In addition to e-commerce platforms and traditional dealer systems, sales can also be carried out through pet stores, pet hospitals, community group purchases and other channels to improve channel coverage and operational efficiency, and reduce dependence on a single channel.
